An international recognition for Macho Choir! The campaign won a bronze award at the recently concluded 2019 AD STARS Festival held in Busan, South Korea.
Produced by DDB Group Philippines for the Philippine Commission on Women, Macho Choir’s anti-catcalling message was crafted into catchy Filipino nursery rhymes using macho-sounding voices. Beyond producing the radio plugs, DDB also created and distributed IEC materials in select areas, and set up the Macho Choir website http://machochoir.com.
The campaign is seen to have influenced the passage of the “Safe Streets and Public Spaces Act” that paved the way for the criminalization of catcalling and other forms of gender-based sexual harassment nationwide.