Touch XDA

One of the dynamic local media agencies in the Philippines, Touch XDA, Inc. provides an array of media and activation solutions across all forms of media. As Experience Design Architects (XDAs), our people design and deliver experiences that influence – bringing simplicity and purpose to the complexity and chaos of the experience economy.

We constantly strive towards becoming the most preferred media agency of clients that adds great value to their business while creating positive impact to our people and the society in general. We take it upon ourselves to delight our People and our Clients in everything we do by providing meaningful solutions and experiences to the relationships we foster.

Our operation is subdivided into three major pillars – Experience Design & Strategy Team, Investment & Process Team, and Digital Strategy & Performance Team, with our day-to-day operations being managed by our Core Team led by Touch XDA Managing Partner Dyan Rosal-Em, under the guidance of Touch XDA Chairman and CEO Antonio R. Samson and DDB Group Philippines CFO & COO Judd B. Balayan. Our Core Team consists of talents such as Krizia Guingon, Angela Abela-Pimentel, Edna Alcantara, and Rodel Nace.

In 2020, despite the pandemic, Touch XDA enjoyed record new business wins, and comprehensive revenue growth across organic, new business, and agency partnership. But more than higher revenues, what we consider more important is the growth of our people which in turn drives our sustainable profits.

We also received the “Philippines Media Agency of the Year” Bronze award at the 2020 Campaign Asia Agency of the Year Awards, and was also shortlisted as one of the finalists in 2021. We are also recognized locally because of our works by MSAP (2021 Ice Awards, Bronze for Digital Category), United Print Media Group (2021 Headliners Awards, part of the Top Five Media Agencies), Lazada (2020 Winning Circle and Best in Driving Quality Traffic for Estee Lauder), Google (2019 Youtube Ads Leaderboard), Meta (2019 Facebook Optimal Spend) among others.

We are a member of the Media Specialists Association of the Philippines (MSAP), an organization that has been a motivator in shaping the media industry to what it is today – world class, market innovator, business driver and experts in creating connections that count. We are also a member of the Advertising Standards Council (ASC), an organization which aims to promote truth and fairness in advertising through self-regulation of advertising content. In July of 2022, Touch XDA was also inducted as one of the new members of 4As Philippines. It is a non-profit organization composed of various advertising agencies with the goal of promoting the industry in the county.