Perfecting an award-winning recipe of crave-inducing advertisements, Mang Inasal and DDB Philippines’ “Pork Sisig campaign” sizzles at PANAta Awards 2019, the country’s premier annual recognition program for effective communication materials organized by the Philippine Association of National Advertisers (PANA).
The campaign bagged a bronze award in the Excellence in Brand Positioning category for its success in strengthening branding and recall for the Mang Inasal Pork Sisig, one of the delicious offerings from the leading Pinoy branded outlet known for its no.1 Chicken Inasal. The TVC features a lighthearted and entertaining material that pairs actor Empoy Marquez’ comedic chops with a catchy tune that highlight the product’s delicious qualities.
Mang Inasal’s “Chicken Inasal” and “Sarap ng Kaing Pinoy” campaigns were also named PANAta 2019 Finalists for Excellence in Brand Positioning.
In prior years, the client-agency duo also won PANAta recognitions for the brand’s “2-in-1 sa Laki, Nuot sa Ihaw Sarap Chicken Inasal” and “Mang Inasal National Halo-Halo Sarap Day” campaigns.
In photo receiving the award from PANA executives are Mang Inasal (MI) Marketing Head Aileen Natividad (third from right), and (L-R) DDB PHL’s Account Manager Christine Jesalva, DDB PHL Business Unit Head Diane Welsh-Capili, MI Senior Brand Manager Schubert Quilinquin, MI Marketing Director Michael Dumaual (center), and MI Assistant Brand Manager Nicole Tan.