DDB Group Philippines yesterday welcomed visiting college students from the Ateneo de Manila University who are members of the Collegiate Society of Advertising (CoSA), the university’s premier advertising organization.
The activity is part of CoSA’s flagship project, the Ad Expo, an annual event where participants are given comprehensive talks and office tours by top advertising agencies in the country.
One of DDB’s in-house digital gurus, Rachel Warren, opened the university visit by sharing her vast experience in the evolution of digital marketing communication and how storytelling on mobile gained traction.
Our Culture Chief Anna Chua-Norbert, for her part, walked the students through the roles of communication in actualizing DDB’s culture of creativity, as well as in improving the relationships of the organization with its internal and external stakeholders.
This is the first time that DDB Group Philippines gave a tour of its offices and delived an in-house lecture to a student organization. May this be the start of many more fruitful university visits in the future.