DDB Group Philippines has taken over 4As website from March 25, Monday until the end of this week.
The website takeover gives visitors of the 4As Philippines website https://4asphilippines.com/ the opportunity to learn more about the integrated marketing communication group that’s been awarded locally and internationally for its impactful campaigns as well as for its people focused management.
Three types of content are being featured for the website takeover.
Anghel sa Lupa tribute video
Titled “Anghel sa Lupa” (Angel on Earth), this video was “produced from home” by DDB Group PH within the first two weeks of the COVID-19 triggered Luzon-wide Enhanced Community Quarantine.
As DDB Group Philippines Chairman and CEO Gil G. Chua puts it, “The initiative is a small token of gratitude that we, as marketing communicators and as Filipinos, can give to the real heroes in this COVID-19 battle.”
The video was the Philippine adaptation of “Angel Eyes” produced by DDB Singapore for SG United to honor the “masked heroes” whose sacrifices have been invaluable in this pandemic.
Check it out here at https://4asphilippines.com/anghel-sa-lupa/.
Homegrown Creativity in the Time of COVID-19
The second content featured in the takeover is about the different creative diversions of DDB Group PH talents during the COVID-19 community quarantines.
The eight featured talents talked about how they pursued their passion projects while they are “locked up” during the two months they have had to stay at and work from home.
They definitely proved that there is no such thing as a lockdown when it comes to creativity as they showcased how they pushed their creativity through their passion projects.
Check this out at https://4asphilippines.com/homegrown-creativity-in-the-time-of-covid-19/.
Executive Musings during the ECQ
Last but not the least, DDB Group PH Chief Development Officer Craig Lonnee shared his Keith-Reinhard inspired thought pieces.
DDB Chairman Emeritus Keith Reinhard, who was then Chairman & CEO of DDB Worldwide, had maintained contact with all employees within the DDB global network way before email was in use. He did this through sending a faxed inspirational note to all staff, which he titled “Any Wednesday.”
Every week, for over 23 years, Keith shared a piece of wisdom surrounding creativity through Any Wednesday, hoping they’d be relevant to people over time.