DDB Group Philippines Chief Culture Officer Anna Chua-Norbert is the first Filipino to be named “Diversity Champion” by Campaign Asia-Pacific’s Women Leading Change Awards (WLCA), which recently announced its winners this year.
Now in its fourth year, WLCA recognizes women in Asia for their outstanding leadership, achievement and innovation in the media and marketing industry.
Like Anna, women change-makers and leaders fill up the list of WLCA winners that came from all over the region, with China and Singapore bagging the most wins this year; while it’s the sole win for Philippines.
“I am happy to be able to bring honor to my country, which is home to a rich pool of talents from diverse backgrounds. This award serves as an inspiration for me and my fellow leaders at DDB to continue practicing and advocating the high ideals of equality, diversity and inclusion, which all boil down to our being a people-first organization,” Chua-Norbert said.
As Chief Culture Officer of DDB Group Philippines, one of the Philippines’ leading integrated marketing communication groups, Chua-Norbert leads the talent management and corporate communication department dubbed The Culture Hub. She sees to it that people achieve their utmost potential through DDB’s creativity-inducing culture of freedom, anchored on the core values of “People First” and “Talent Has No Gender”.
This entails respecting diversity in all aspects – differences in gender or sexual orientation, race or ethnicity, age, status, religion, values, or disability. That is, on top of providing holistic health programs and training opportunities, and practicing strategic communication that altogether inspire and motivate employees.
DDB Group Philippines Chairman & CEO Gil G. Chua said that the win is an affirmation of the values that the integrated marketing communication group has always upheld.
“We believe in a company culture that enables people to bring their best self to work and stay motivated every day. Thus, we provide them that place of security, acceptance, equality, freedom, fun, learning, growth and collaboration to produce meaningful effective work, delivered with a smile. That’s what diversity means to us,” he said.
DDB Group Philippines’s unwavering dedication to diversity is key to its unique high-performing culture, winning awards in both creativity and people management. One of the most bankable integrated marketing communication conglomerates, DDB Group Philippines’ numerous recognitions include its IABC Philippine Quill Awards back-to-back “Agency of the Year” win (2018 and 2019), and its Campaign Agency of the Year Awards’ “Southeast Asia (SEA) Best Culture” and “SEA Talent Development Program of the Year” Silver plums.
Chua-Norbert is also part of 4As Philippines’ Board of Trustees and the Advertising Standards Council’s Board of Directors, which she uses as platforms to promote industry best practices as well as her advocacies.