DDB Group Philippines’ Spotify channel, DDB PH Talks, now has a total of 52 podcast episodes! Each podcast was derived from the think pieces written by DDB Group Chief Development Officer Craig Lonnee.
The think pieces-turned-podcasts are part of The Bernbach School Online (TBS ON) program launched in June 2020 by DDB Group’s Talent Management department, The Culture Hub, as the integrated agency further adapts to the New Normal, where face-to-face lectures have taken a backseat to online learning and discussions.
Inspired by DDB Worldwide Chairman Emeritus Keith Reinhard’s legendary memos, Lonnee’s writings aim to encourage listeners to become better employees and inspiring managers, who naturally communicate obsessively, and with heightened awareness of fundamental management and leadership principles.
With over 40 years of Lonnee’s learnt wisdom in the marketing and advertising industry, each podcast invites listeners to think and act with ‘change’ in mind, the world’s most compelling constant, and to view the world differently.
Previously available only to DDB Group Philippines employees, we are now sharing this content on Spotify for a larger audience to enjoy. You may check out DDB PH Talks at https://open.spotify.com/show/4G0gNWlPVbfFSDqSkUuxBK.
